Corporate Gifting Trends In 2023
Corporate gifting is an age-old tradition that has evolved over time. Today, it has become a vital component of any business strategy. As companies try to stand out in a crowded marketplace, corporate gifts have become a way to establish and maintain relationships with clients and employees alike. In this blog post, we will explore some of the corporate gifting trends in 2023.
One of the latest trends in corporate gifting is personalization. Companies are no longer content with generic gifts, and are instead opting for personalized items that reflect their brand values. This could include items with the company logo, or even custom-made gifts that are tailored to the recipient’s preferences.
Another popular trend in corporate gifting is sustainability. With the world becoming increasingly aware of the impact of human activities on the environment, companies are looking for ways to reduce their carbon footprint. This has led to a rise in eco-friendly gifts such as reusable water bottles, bamboo utensils, and recycled stationery.
Technology-based gifts are also on the rise. From power banks to Bluetooth speakers, tech gadgets are a popular choice for corporate gifts. This trend is particularly relevant given the rise in remote work, where employees need reliable tech devices to stay connected and productive.
Corporate gifting has also become more experiential. Instead of traditional gifts, companies are opting for experiences such as wine tastings, cooking classes, or even spa treatments. These experiences not only provide a unique and memorable gift but also offer an opportunity for team building and bonding.
In conclusion, corporate gifting is an essential component of any business strategy, and companies must keep up with the latest trends to stay ahead of the curve. Personalization, sustainability, technology, and experiential gifts are just a few of the current trends in corporate gifting that companies should consider when selecting gifts for clients and employees. By embracing these trends, businesses can establish and maintain meaningful relationships that can drive success in the long run.
Sources:
- https://www.forbes.com/sites/forbestechcouncil/2021/02/16/the-top-5-trends-in-corporate-gifting-for-2021/?sh=13bce0031b7f
- https://www.inc.com/craig-bloem/top-5-trends-in-corporate-gifting.html
- https://www.huffpost.com/entry/the-7-biggest-corporate-g_b_14672606
Corporate Gifting Trends In 2023
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Sources:
- “The History of Corporate Gift Giving” by Inc.
- “A Brief History of Gift Giving” by National Geographic.
- “The Evolution of Corporate Gift Giving” by Harvard Business Review.