The Importance of Corporate Gifting

If you are a successful business owner, then you may already know the importance of corporate gifting. If you don’t know what corporate gifting is, please read on. Corporate gifting is the act of giving or sending a gift to clients, prospective clients, or employees. The sentiment is one of gratitude for a client’s continued business, the prospective client’s (hopefully) future business or the employee’s hard work and effort.

It was 1883 when John D. Rockefeller gave calendars to all of his employees. This was the first recorded act of corporate gifting. The act was very well-received and as a result, other companies followed suit and the corporate gift was born. Everyone loves a gift right? Coresight Research and GiftNow predict that the corporate gifting market will shoot up to an estimated $312 billion by 2025. That is a staggering amount of money by most standards.

So what are some reasons why billions are spent each year in the corporate gifting world?

Improving Customer Relationships:
The world seems to be getting more cruel by the day. Consumers need to feel appreciated now more than ever. In addition, it really speaks volumes for the character of your company. It’s just classier.

Increase Employee Productivity:
Just like your clients, Employee’s will appreciate a well thought out gift. Too often a company will get so caught up in the bottom line and forget about the very thing that is helping to grow it; the employees! You might be of the opinion that if they don’t like it, they can be replaced. It’s true. You could hire more employees but why not just do something nice for the people you already have?  As a result, they will keep putting in the effort because they will feel wanted and appreciated.

Brand recognition:
We are inundated daily with companies trying to gain or keep brand recognition. As soon as we wake up and grab our Androids and Apples, it begins. Logos, slogans, taglines, ads, etc. It’s just a way of life. Handing out a branded gift with your company logo will help you stay fresh in the mind of the recipient. Every time they happen to glance at that branded item, they will see your logo.

In conclusion, It’s probably safe to say that you are beginning to see the importance of corporate gifting. It’s generally an inexpensive way to make lasting connections with the people that matter most to your company. If you’d like to have a look at some ideas, click here or on the image below to browse around. We wish you all the best on your corporate gifting journey.

The Importance of Corporate Gifting

Corporate Gift Examples

The Gift Planner wants to be a part of your marketing team. If you are drawing a blank on the best ways to utilize your advertising budget, we would love to help. We have years of professional experience under our belt. It really is a win-win. We’ll help you get more business. As a result, you’ll give us more business. It’s hard to beat our price match guarantee. Above all, it’s hard to beat our over-the-top customer service. You’ll always come first. you just sit back and relax and let us handle the hard parts. Please call us today and start getting noticed. (602) 526-0963