Corporate Gifting

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What is Corporate Gifting?

Corporate gifting is a way of creating rapport with clients or employees. Popular gifts include swag pieces, edible treats and personalized gifts. Drive a response with a prospecting gift to identify potential clients. Additionally, the right employee gift will let them know how valued they are and create a lasting relationship.

Is Corporate Gifting Important?

In short, the answer is yes. Corporate gifting can be a very valuable peice of your customer acquisition and retention strategy. It is a way to nudge potential clients and as a result, they’ll be more likely to respond to the prospecting process. Furthermore, it can help employees feel more engaged as well as giving them a connection to their company. It’s all about loyalty to your brand and your products.

Corporate Gifting Trends.

In a recent study conducted by Coresight Research, corporate gifting has grown to all time highs since the beginning of the pandemic in early 2020. The corporate gifting market was an estimated $125 billion in 2018. According to the newer study, it was at an estimated $242 billion in 2021 and it’s likely to surge to over $300 billion by 2024. Clearly, this is a practice that is not going away soon.

Most Popular Gifts.

In a survey in which 1,500 professionals took part, the most popular gifts being sent out were gift baskets coming in at 37%. This was followed by food & candy gifts coming in at 25%. This makes sense as just about everyone like a yummy treat and are most likely going to share with others in the office or at home. Certainly, this will leave more of a lasting impression than something like a keychain or other item that may end up stuffed in a drawer or the trash bin.

Whether you are new to the corporate gifting game or a pro gifter, it helps to have a reliable and knowledgeable resource at your disposal. The Gift Planner is just that. We are an industry professional with many years of experience creating gifts that wow. We’d love for you to see us as part of your team. We specialize in unique one of a kind gifts for any industry. Check out some of our popular products below.

Custom Business Cookie and Chocolate Toolbox

Toolbox filled with gourmet cookies and industry themed chocolates

Custom Business Cookie and Chocolate Toolbox

This custom business cookie and chocolate toolbox is filled with 12 delicious gourmet chocolate chip cookies. In addition, it contains 11 pieces of construction themed tools of the trade.

Gourmet Cookie and Chocolate Tool Bag Extravaganza

A brand name gatemouth 12 tool bag filled with a gourmet delight of cookies, chocolates and other tasty sweet and salty treats.

Tool bag filled with gourmet cookies and industry themed chocolate tools

A large tool bag filled with cookies and chocolate

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